While the results are applicable to all businesses, they focus primarily on local businesses. An incredible 92% of those in the study state they would only use a company if it displayed, at minimum, a four-star rating on review sites. The stats are broken down to display reliability (27%), expertise (21%), and professionalism (18%) as the most vital reputations for a local company to be associated with. After analyzing this data and other information, ICMediaDirect confirms that building up a solid online reputation is just as important for a company as maintaining a positive offline standing in the local community.
Managing information appearing around the web is a key pillar of online reputation management. The reputation management professionals at ICMediaDirect suggest claiming all online listings connected to the brand on various platforms, including local directories, Google Places, and any other sites that display business listings. Although companies have little control over the things people say on social media platforms, they can at least influence the conversation by incorporating proactive brand messaging. ICMediaDirect’s team advocates the utilizing the latest marketing technologies, such as storytelling techniques and videos, to create a coherent narrative. Innovative photography, alongside strong storytelling raises engagement and helps businesses to build trust and the right image.
ICMediaDirect explains that this edition of Affiliate Summit featured keynotes from the most influential and thought-provoking public figures among digital platforms and marketing. Scott Stratten, a social media and relationship marketing influencer, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, notes Business Review USA, will speak at the event. The final and ending day of Affiliate Summit East 2016 will welcome an SEO keynote panel, with Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), along with Stephan Spencer (Co-Author of The Art of SEO).
Reputation experts at ICMediaDirect recommend that companies and individuals monitor online activities closely so that a reputation management plan can be implemented quickly if necessary. By keeping a close eye on brand mentions and online reviews, brands, individuals, and agencies can be proactive in their handling of online reputation management. With a variety of monitoring tools available, the task is easier and more efficient than ever before. Google Alerts sends email updates to users on the latest Google results featuring brand mentions. To monitor mentions connected to a brand across social media platforms, the Social Mention tool keeps track of selected keywords.