In a time ruled by its online sector and the impact of social media, keeping a positive online image is more important than ever according to ICMediaDirect. The implausible growth of mobile, stronger search tactics, and ever-changing user behavior has brought in a new phase of search marketing, one where it is critical to stay ahead of its up-to-date trends. Search Engine Watch has been delivering search engine and search marketing news, advice, and commentary for more than two decades, and through the CSEW conference showed how to succeed in this different era, offering a two-track educational program planned to lead the discussion in the most modern approaches and technologies.
ICMediaDirect advises companies to be mindful when it comes to connecting with their target audience, with a consistently growing array of social media channels to choose from. Teens are no longer using sites like Facebook, for example, in favor of trendy platforms like Snapchat and Instagram. With live-streaming apps growing quickly in 2016, digital natives are migrating to Periscope in large numbers. With two decades of expertise in providing brands with the tools to achieve success, ICMediaDirect has on-site staff trained in the current technological and media technology to ensure forward-thinking strategies for brands to utilize in the best way.
Optimizing SEO is more fundamental now than it was towards the end of the 20th century, not long after Google launched. Ensuring positive content is in the number one spot is imperative, since 33 percent of people always click on the search engine’s top result after inputting a word or term. ICMediaDirect emphasizes that businesses and individuals should adapt to new ways of controlling their online reputation through a smart content management plan. In comparison to SEO, content marketing is a relatively new technique, but is also key for companies hoping to create a positive image. It allows firms to take full control of their branding by formulating a distinctive voice and a clear message through content – whether on websites, blogs, or social media platforms – while also promoting their products or services. Trust is key for attracting consumers, and content marketing cultivates a brand that seems reliable and likable while also boosting sales.