New York City and Washington DC-based Public Relations and Reputation Management firm, ICMediaDirect provides personalized insight on the significance of online reputation for both individuals and businesses. The company’s reputation experts have been offering brand repair services and growing the online status of elite individuals and Fortune 500 companies for more than twenty years. This year, the Small Business Institute for Excellence in Commerce (SBIEC) recognized ICMediaDirect with its New York Excellence Award for the third consecutive year, after the firm demonstrated strong business ethics and corporate values. You can see your Online Reputation Report by visiting http://www.icmediadirect.com.
Fully utilizing dedicated social media accounts is a powerful way to effectively improve online reputation. Sites such as Facebook and Twitter rank well on Google; when potential customers search for a brand, service, or individual one of the top hits will likely be a focused social media account. Businesses can then push down irrelevant listings about their companies with a thoughtful and engaging social media presence, as well as provide a controlled outlet to increase interesting postings with excellent SEO. Another benefit of having a presence on these sites is being able to respond quickly to feedback, both positive and negative. Utilizing SEO within responses, social media platforms provide businesses a medium through which to efficiently respond to consumers, while also increasing their Google rankings. Companies gain from having relevant means to express the strengths of their brand and to address concerns voiced by customers. This is going to be especially important in 2016, as ICMediaDirect predicts more platforms will be indexed by Google so that individual posts will soon have the same value as standalone web pages.
Reputation management experts at IC Media Direct suggest companies monitor online activities on a regular basis so that a reputation management plan can be implemented as quickly as possible. By closely watching brand mentions and web reviews, brands, individuals, and agencies can be proactive in their handling of online reputation management. A variety of monitoring tools can be used to make the task easy efficient. First of all, Google Alerts allows users to sign up for email updates on the latest search results featuring brand mentions. To track activities connected to a brand on many major social media platforms, entities can use the Social Mention tool, which keeps track of selected keywords.
Reputation management’s importance is often overlooked by brands that try to establish a strong digital presence and build trust among their customers. Local business listings make it easy for customers to review their personal experience with a brand, meaning that corporations must remain aware of how their firm is observed by the public. According to ICMediaDirect’s professionals, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” Companies must evaluate customer reviews and adequately address any negative feedback. 70 percent of buyers admit they are affected by negative online ratings before making their own purchase, with criticism deterring them from selecting the products or service offered by a specific company. There are many ways to handle negative reviews, and ICMediaDirect outlines the best approach for responding quickly to rectify any issues offline.
While the results are applicable to all businesses, they focus primarily on local businesses. An incredible 92% of those in the study state they would only use a company if it displayed, at minimum, a four-star rating on review sites. The stats are broken down to display reliability (27%), expertise (21%), and professionalism (18%) as the most vital reputations for a local company to be associated with. After analyzing this data and other information, ICMediaDirect confirms that building up a solid online reputation is just as important for a company as maintaining a positive offline standing in the local community.
Managing information appearing around the web is a key pillar of online reputation management. The reputation management professionals at ICMediaDirect suggest claiming all online listings connected to the brand on various platforms, including local directories, Google Places, and any other sites that display business listings. Although companies have little control over the things people say on social media platforms, they can at least influence the conversation by incorporating proactive brand messaging. ICMediaDirect’s team advocates the utilizing the latest marketing technologies, such as storytelling techniques and videos, to create a coherent narrative. Innovative photography, alongside strong storytelling raises engagement and helps businesses to build trust and the right image.
ICMediaDirect explains that this edition of Affiliate Summit featured keynotes from the most influential and thought-provoking public figures among digital platforms and marketing. Scott Stratten, a social media and relationship marketing influencer, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, notes Business Review USA, will speak at the event. The final and ending day of Affiliate Summit East 2016 will welcome an SEO keynote panel, with Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), along with Stephan Spencer (Co-Author of The Art of SEO).
Reputation experts at ICMediaDirect recommend that companies and individuals monitor online activities closely so that a reputation management plan can be implemented quickly if necessary. By keeping a close eye on brand mentions and online reviews, brands, individuals, and agencies can be proactive in their handling of online reputation management. With a variety of monitoring tools available, the task is easier and more efficient than ever before. Google Alerts sends email updates to users on the latest Google results featuring brand mentions. To monitor mentions connected to a brand across social media platforms, the Social Mention tool keeps track of selected keywords.
Encouraging reviews can evidently expand business, but the analysis further proves that undesirable feedback can have a straight monetary impact on businesses. For instance, 86% of likely consumers said they would think twice about acquiring a product from a firm with negative online assessments. Similarly, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one adverse review could result in a company dropping about 30 customers. ICMediaDirect stresses that getting positive reviews online results in sales.
Managing information on the internet is a key pillar of online reputation management. Industry professionals at ICMediaDirect recommend claiming any and all online listings connected to one’s brand across various platforms, including local directories, Google Places, and other sites that compile this information. Although companies maintain little control over social media, they can influence the conversation by focusing on proactive brand messaging. ICMediaDirect’s team uses the latest marketing technologies, such as storytelling techniques and videos, to encourage positive interaction. Innovative photography alongside a coherent narrative increases engagement while building trust and the right image for the brand.