Brands Can Act On their Weaknesses With Negative Feedback – ICMediaDirect

Brands Can Act On their Weaknesses With Negative Feedback - ICMediaDirect
Brands Can Act On their Weaknesses With Negative Feedback – ICMediaDirect

A business’ marketing strategy should always contain brand reputation management as an important chunk of it due to the vast impact negative reviews have on prior marketing efforts. “Bad feedback shouldn’t be ignored, as it can allow brands to discover more about their problems and improve the quality of their everyday operations,” said an expert from ICMediaDirect. When future consumers go online to establish more about an business or item, coming across bad reviews very often pushes them to a competitor. When no such reviews are available from reliable consumers, consumers tend to leave the transactions incomplete.

Read more: http://finance.yahoo.com/news/ic-media-direct-reputation-management-030431145.html