By creating pertinent, interesting, and shareable postings, firms can create a captivating online image. According to ICMediaDirect, Google rewards brands that offer searchers rich online posts. Strong content developed with expert SEO strategies has the power to go viral, reach a wide audience, and potentially draw in more customers and enhance a brand’s reputation. By releasing quality content, companies and individuals can foster a positive digital reputation. The firm stresses the importance of regular updates and implementing the latest in search engine optimization in order to professionally improve one’s online image.

Read more: http://finance.yahoo.com/news/icmediadirect-reputation-management-ic-media-010910949.html

Fully utilizing dedicated social media accounts is a powerful way to effectively improve online reputation. Sites such as Facebook and Twitter rank well on Google; when potential customers search for a brand, service, or individual one of the top hits will likely be a focused social media account. Businesses can then push down irrelevant listings about their companies with a thoughtful and engaging social media presence, as well as provide a controlled outlet to increase interesting postings with excellent SEO. Another benefit of having a presence on these sites is being able to respond quickly to feedback, both positive and negative. Utilizing SEO within responses, social media platforms provide businesses a medium through which to efficiently respond to consumers, while also increasing their Google rankings. Companies gain from having relevant means to express the strengths of their brand and to address concerns voiced by customers. This is going to be especially important in 2016, as ICMediaDirect predicts more platforms will be indexed by Google so that individual posts will soon have the same value as standalone web pages.

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Already a distinguished recipient of the New York Excellence Award in 2014 and 2015, the honor is a demonstration of the evident success and commercial recognition for ICMediaDirect within the public relations field, as they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been revolutionary for companies facing the various challenges set forth by social media and online reputation management. .

Read more: http://www.einnews.com/pr_news/331183017/icmediadirect-reputation-management-ic-media-direct-awarded-new-york-excellence-award-2016

As a leader in reputation management, ICMediaDirect details how brands and individuals can use search engine optimization (SEO) to improve personal or business online reputation. Because consumers tend to use Internet search engines to find information about products and services before making purchases, the agency has advised businesses to implement SEO to ensure positive online presence. Tailored strategies will guarantee that the top hits on Google and other search engines engage readers and present an uplifting presence that will improve a brand’s image. View your Online Reputation Report now, by visiting http://www.icmediadirect.com.

Read more: http://finance.yahoo.com/news/icmediadirect-reputation-management-ic-media-010910949.html

Already a distinguished recipient of the New York Excellence Award in 2014 and 2015, the honor is a demonstration of the evident success and commercial recognition for ICMediaDirect within the public relations field, as they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been revolutionary for companies facing the various challenges set forth by social media and online reputation management. .

Read more: http://www.einnews.com/pr_news/331183017/icmediadirect-reputation-management-ic-media-direct-awarded-new-york-excellence-award-2016

Reputation experts at IC Media Direct recommend that companies and individuals monitor online activities closely so that a reputation management plan can be implemented quickly if necessary. By keeping a close eye on brand mentions and online reviews, brands, individuals, and agencies can be proactive in their handling of online reputation management. With a variety of monitoring tools available, the task is easier and more efficient than ever before. Google Alerts sends email updates to users on the latest Google results featuring brand mentions. To monitor mentions connected to a brand across social media platforms, the Social Mention tool keeps track of selected keywords.

Read more: https://www.yahoo.com/news/icmd-reputation-management-experts-IC Media Direct-034018023.html

IC Media Direct’s reputation experts recommend that companies monitor online activities regularly so that a reputation management campaign can be implemented as quickly as possible. If an entity keeps a close eye on brand mentions and online reviews, both themselves and agencies can be proactive in their approach to online reputation management. Utilizing a variety of monitoring tools will make the task simple and efficient. Google Alerts allows companies and individuals to receive email updates on new Google results featuring brand mentions. To monitor activities connected to a brand or person on prominent social media platforms, entities should use the Social Mention tool to keep track of selected keywords.

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As firms adapt to utilize every social media platform available to them, online reputation management has faced continued reforms in the 21st century. In addition to overhauling Google searches, ICMediaDirect manages all major blogs and social media accounts on behalf of their clients to continually increase their positive messaging. Their strategy focus upon creating consistent, brand-cohesive, and relative media content. Clients may take the opportunity to receive feedback through their social media channels, communicate directly with existing or potential customers, and encourage employees to convey the brand’s positive message.

Read more: http://www.marketwatch.com/story/icmediadirect—-reputation-management—-icmd-experts-emphasize-significance-of-google-search-results-2016-06-27

ICMediaDirect, the public relations specialist in online reputation management, has perfected the process of working with search engine algorithms to minimize negative search results. Since 1996, this renowned online PR and marketing firm has helped companies and individuals direct positive messages to a higher page ranking in search results, with online reputation management gaining a pivotal role in effective brand management. Your Online Reputation Report is available now, by visiting http://www.icmediadirect.com

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The importance of digital reputation management is frequently overlooked by companies that are trying to establish a strong Internet presence and build trust among their customers. Local business directories online make it easy for customers to review their personal experience with a brand, therefore companies should remain acutely aware of how their corporation is observed by potential clientele. Reputation management professionals at ICMediaDirect say that “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” It is important for companies to evaluate their reviews and sufficiently address any negative feedback. 70 percent of buyers admit to being affected by online disapproval by others before making their own purchase, and any criticism might dissuade them from selecting the products offered by a specific company. There are many ways available to handling negative reviews, and ICMediaDirect outlines the best way to approach them and quickly to rectify any issues offline.

Read more: http://finance.yahoo.com/news/ic-media-direct-reputation-management-030431145.html