The Small Business Institute for Excellence in Commerce (SBIEC) has recognized ICMediaDirect, a top reputation management firm, for the New York Excellence Award, the third consecutive time the agency has received this honor. Each year, the SBIEC selects brands that have accomplished outstanding results in both professional and local commercial environments. The decision comes after a series of corporate reviews and examination of the respective market. See your Online Reputation Report immediately at http://www.icmediadirect.com.
ICMediaDirect explains that this edition of Affiliate Summit featured keynotes from the most influential and thought-provoking public figures among digital platforms and marketing. Scott Stratten, a social media and relationship marketing influencer, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, notes Business Review USA, will speak at the event. The final and ending day of Affiliate Summit East 2016 will welcome an SEO keynote panel, with Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), along with Stephan Spencer (Co-Author of The Art of SEO).
Optimizing SEO is more essential now than it was towards the end of the 20th century, not long after Google launched. Making sure that positive content is in the number one spot is vital, since 33 percent of people always click on the search engine’s top result after adding a word or term. ICMediaDirect highlights that businesses and persons should familiarize themselves to new ways of controlling their online reputation through a clever content management plan. In comparison to SEO, content marketing is a comparatively new technique, but is also important for companies hoping to create a positive image. It enables businesses to take full charge of their branding by formulating a characteristic voice and a strong message through content – whether on websites, blogs, or social media platforms – while also promoting their products or services. Trust is crucial for attracting consumers, and content marketing fosters a brand that seems reliable and likable while also boosting sales.
Proud to be a recipient of the New York Excellence Award in 2014 and 2015, the award is a reflection on the marked success and commercial recognition of ICMediaDirect in the public relations field, as the firm continues to “consistently demonstrate a high regard for upholding business ethics and company values”. This year has been innovative for industries facing the many challenges posed by social media and digital reputation management.
While the results are applicable to all businesses, they focus primarily on local businesses. An incredible 92% of those in the study state they would only use a company if it displayed, at minimum, a four-star rating on review sites. The stats are broken down to display reliability (27%), expertise (21%), and professionalism (18%) as the most vital reputations for a local company to be associated with. After analyzing this data and other information, ICMediaDirect confirms that building up a solid online reputation is just as important for a company as maintaining a positive offline standing in the local community.
Managing information on the internet is the chief pillar of online reputation management. Experts at ICMediaDirect endorse maintaining all online listings associated to the brand on numerous platforms, encompassing local directories, Google Places and other locations that provide such information. Even though companies have insignificant control over what other individuals say on social media, they can influence the dialogue by concentrating on proactive brand messaging. ICMediaDirect team endorses the inclusion of the latest marketing technologies like storytelling techniques and videos. A mixture of innovative photography and building a lucid narrative increases engagement and creates an opportunity for businesses to build trust and the right image.
Although the data is valid to all companies, they mostly work on local businesses. A notable 92% of participants claim they would only use a company if it had, at a minimum, a four-star rating on review sites. The statistics are broken down additionally, with reliability (27%), expertise (21%), and professionalism (18%) supposed to be the most vital characteristics for a local firm to be related to. Post examining thesefacts and more, ICMediaDirect endorses the view that building up a tangible reputation online is just as important for a company as concentrating on its offline standing in the local community.
In a time ruled by its online sector and the impact of social media, keeping a positive online image is more important than ever according to ICMediaDirect. The implausible growth of mobile, stronger search tactics, and ever-changing user behavior has brought in a new phase of search marketing, one where it is critical to stay ahead of its up-to-date trends. Search Engine Watch has been delivering search engine and search marketing news, advice, and commentary for more than two decades, and through the CSEW conference showed how to succeed in this different era, offering a two-track educational program planned to lead the discussion in the most modern approaches and technologies.
Reputation experts at IC Media Direct recommend that companies and individuals monitor online activities closely so that a reputation management plan can be implemented quickly if necessary. By keeping a close eye on brand mentions and online reviews, brands, individuals, and agencies can be proactive in their handling of online reputation management. With a variety of monitoring tools available, the task is easier and more efficient than ever before. Google Alerts sends email updates to users on the latest Google results featuring brand mentions. To monitor mentions connected to a brand across social media platforms, the Social Mention tool keeps track of selected keywords.
Corporations that make efforts to create a healthy Internet presence and build trust among their consumers commonly ignore the significance of reputation management. Local business directories make it accessible for clients to review their own experience with a brand, and businesses should be alert of how their firm is perceived by likely customers. According to the experts at ICMediaDirect, “what people say about your business has become the most relevant image of your reliability and services. In essence, you are what people find about you online.” It is necessary for companies to monitor customer reviews and carefully tackle any negative feedback. 70 percent of buyers say online criticism influences them before making their own purchase, and this might dissuade them from selecting the products or service offered by a certain company. With numerous ways available for handling negative reviews, ICMediaDirect follows the best approach of replying quickly to rectify any issues offline.