The SBIEC is a professional authority recognizing companies across a wide range of industries that meet its standards of excellence. It celebrates independent enterprise and entrepreneurial growth, offering the possibility for firms of all sizes to be recognized based on performance. Priority is given to those meeting and exceeding expectations for customer service, product quality and ethical standards. ICMediaDirect took home its third consecutive honor due to its ability to maintain these necessary qualities, as it pioneers and enacts Internet campaigns that benefit its hundreds of clients every day. Its staff of professionals are capable of discovering any undesired online content, and structure their personalized campaigns to improve search engine results across Internet web browsers.
In today’s dynamic, rapidly evolving landscape, SEO is so important in establishment, development, and expansion for businesses. Inc.com proudly reported that “SEO has grown so important that it’s value extends beyond the search engine and even to businesses without a website,” making ICMediaDirect’s service an invaluable part of doing business. Utilizing the full scope of social media is one of the many direct, organic approaches ICMediaDirect uses to push irrelevant listings down and bring key listings to the top of search results. The agency’s crew of marketing and PR experts understand that “brands can produce a captivating online presence by creating relevant, interesting, and shareable content,” which is what they have mastered.
ICMediaDirect, one of the global respected leaders in online reputation and a PR powerhouse, joined Affiliate Summit East 2016 along with other companies, industry leaders and influencers to share invaluable market insights with others and hear their views on most pressing issues nationwide and internationally. At the New York Marriott Marquis in New York, the annual conference and tradeshow welcomed over 5,000 professionals and media outlets. Team at ICMediaDirect will speak on the critical preponderance of building an unparalleled online brand for businesses and individuals and will tackle some of the progressive plans ICMD utilizes for successful content marketing. To check your personal or your company’s Online Reputation Report, head to the ICMediaDirect homepage, http://www.icmediadirect.com.
The Small Business Institute for Excellence in Commerce (SBIEC) has recognized ICMediaDirect, a top reputation management firm, for the New York Excellence Award, the third consecutive time the agency has received this honor. Each year, the SBIEC selects brands that have accomplished outstanding results in both professional and local commercial environments. The decision comes after a series of corporate reviews and examination of the respective market. See your Online Reputation Report immediately at http://www.icmediadirect.com.
ICMediaDirect explains that this edition of Affiliate Summit featured keynotes from the most influential and thought-provoking public figures among digital platforms and marketing. Scott Stratten, a social media and relationship marketing influencer, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, notes Business Review USA, will speak at the event. The final and ending day of Affiliate Summit East 2016 will welcome an SEO keynote panel, with Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), along with Stephan Spencer (Co-Author of The Art of SEO).
Optimizing SEO is more essential now than it was towards the end of the 20th century, not long after Google launched. Making sure that positive content is in the number one spot is vital, since 33 percent of people always click on the search engine’s top result after adding a word or term. ICMediaDirect highlights that businesses and persons should familiarize themselves to new ways of controlling their online reputation through a clever content management plan. In comparison to SEO, content marketing is a comparatively new technique, but is also important for companies hoping to create a positive image. It enables businesses to take full charge of their branding by formulating a characteristic voice and a strong message through content – whether on websites, blogs, or social media platforms – while also promoting their products or services. Trust is crucial for attracting consumers, and content marketing fosters a brand that seems reliable and likable while also boosting sales.
Proud to be a recipient of the New York Excellence Award in 2014 and 2015, the award is a reflection on the marked success and commercial recognition of ICMediaDirect in the public relations field, as the firm continues to “consistently demonstrate a high regard for upholding business ethics and company values”. This year has been innovative for industries facing the many challenges posed by social media and digital reputation management.
While the results are applicable to all businesses, they focus primarily on local businesses. An incredible 92% of those in the study state they would only use a company if it displayed, at minimum, a four-star rating on review sites. The stats are broken down to display reliability (27%), expertise (21%), and professionalism (18%) as the most vital reputations for a local company to be associated with. After analyzing this data and other information, ICMediaDirect confirms that building up a solid online reputation is just as important for a company as maintaining a positive offline standing in the local community.
Managing information on the internet is the chief pillar of online reputation management. Experts at ICMediaDirect endorse maintaining all online listings associated to the brand on numerous platforms, encompassing local directories, Google Places and other locations that provide such information. Even though companies have insignificant control over what other individuals say on social media, they can influence the dialogue by concentrating on proactive brand messaging. ICMediaDirect team endorses the inclusion of the latest marketing technologies like storytelling techniques and videos. A mixture of innovative photography and building a lucid narrative increases engagement and creates an opportunity for businesses to build trust and the right image.
Although the data is valid to all companies, they mostly work on local businesses. A notable 92% of participants claim they would only use a company if it had, at a minimum, a four-star rating on review sites. The statistics are broken down additionally, with reliability (27%), expertise (21%), and professionalism (18%) supposed to be the most vital characteristics for a local firm to be related to. Post examining thesefacts and more, ICMediaDirect endorses the view that building up a tangible reputation online is just as important for a company as concentrating on its offline standing in the local community.