These insights of the study apply to companies everywhere but more relevant to local companies. As a part of the study, 92% of contributors observed that they would only use a business if it had as at least a four-star rating on review websites. The numbers were inspected further, with reliability (27%), expertise (21%), and professionalism (18%) being the desirable qualities for a local firm. As a result of analyzing these numbers and more factors, ICMediaDirect accentuates that developing a strong online reputation is as essential as an offline one.
While the statistics are applicable to all companies, they hone in on local businesses. A significant 92% of respondents state they would only use a company if it had, at least, a four-star rating on review sites. The stats are broken down further, with reliability (27%), expertise (21%), and professionalism (18%) being deemed the most vital characteristics for a local firm to be associated with. After analyzing this data and more, ICMediaDirect confirms that building up a solid reputation online is just as important for a company as focusing on its offline standing in the local community.
An innovative analysis reveals that 9 out of 10 people are prejudiced by internet evaluations, with studied persons saying they think of them as important as a subjective endorsement from a friend. Prominent PR firm ICMediaDirect is familiar with the consequence of reputation management and works with brands to use this useful data. The results of this study – formulated into an infographic by Invesp – show just how essential word of mouth is in the online sphere. The intelligence revealed also asserts that customers will use up to 31% added money on the services of firms with excellent reviews, and 72% of responders will only make a buying after seeing a positive review. View your Online Reputation Report now, by visiting http://www.icmediadirect.com
Online monitoring remains the most important part of online reputation management. ICMediaDirect explains that optimizing SEO while staying abreast of brand mentions and online reviews, while maximizing the positive impact that social media accounts can have are the key parts of any strategic image plan. As noted by Richard Lorezen in “The Impact of Online Reputation on Your Company’s Success,” about 70 percent of all consumers will consult the internet before making a purchase. Lorezen goes in-depth: “more than half of consumers use the internet to learn about a brick-and-mortar store or company before they do business with someone.”