Brand reputation management should remain an essential part of a business’ marketing strategy because of the significant impact of a negative online reputation, and the direct effect it has on previous marketing efforts. When buyers go online to learn more about a company’s service or product, reading bad reviews almost always drives them to a competitor. When no verified customer reviews are available, consumers often elect not to take any risk and do not finish transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for ICMediaDirect.
Recently, the Small Business Institute for Excellence in Commerce (SBIEC) again awarded reputation management company, ICMediaDirect with the New York Excellence Award, the third year in a row. Annually, the SBIEC selects companies that have achieved outstanding results in both business and their local commercial backdrop. Recipients are selected based on a collection of corporate reviews and research of the marketplace. Businesses can monitor their Online Reputation Report today, by visiting http://www.icmediadirect.com.
The SBIEC is a professional authority recognizing companies across a wide range of industries that meet its standards of excellence. It celebrates independent enterprise and entrepreneurial growth, offering the possibility for firms of all sizes to be recognized based on performance. Priority is given to those meeting and exceeding expectations for customer service, product quality and ethical standards. ICMediaDirect took home its third consecutive honor due to its ability to maintain these necessary qualities, as it pioneers and enacts Internet campaigns that benefit its hundreds of clients every day. Its staff of professionals are capable of discovering any undesired online content, and structure their personalized campaigns to improve search engine results across Internet web browsers.
Dealing with information appearing on the Internet is the crux of online reputation management. Specialists at ICMediaDirect suggest claiming all online listings associated to the brand on numerous platforms, including local directories, Google Places and other locations that provide such information. While companies have slight control over what others say on social media, they can positively impact conversation by concentrating on proactive brand messaging. ICMediaDirect team advises using cutting-edge marketing technologies, such as storytelling methods and videos. A blend of innovative photography and building a clear narrative grows engagement creates an opportunity for businesses to build trust and the right image.