Managing brand-related information on the internet is a key pillar of online reputation management. The professionals at ICMediaDirect recommend claiming all online listings connected to the brand on various platforms such as Google Places and local directories that provide such information. Despite companies having little control over what other people say on social media, they can at least influence the conversation by crafting proactive brand messaging. ICMediaDirect advocates for the use of the latest marketing technologies for storytelling techniques. A combination of innovative video and photography to build a coherent narrative raises engagement and creates an opportunity for businesses to maintain trust and the right image.
Brand reputation management should be a substantial part of the firm’s marketing strategy due to the huge impact negative reviews have on prior marketing efforts. When would-be consumers go online to ascertain more about an organization or item, coming across bad reviews very often pushes them to a competitor. When no such details are available from authentic consumers, consumers tend to avoid risks and leave their purchases incomplete. “Bad feedback shouldn’t be ignored, as it can allow brands to discover more about their limitations and increase the quality of their everyday operations,” claims a spokesperson for ICMediaDirect.
Managing information appearing around the web is a key pillar of online reputation management. The reputation management professionals at ICMediaDirect suggest claiming all online listings connected to the brand on various platforms, including local directories, Google Places, and any other sites that display business listings. Although companies have little control over the things people say on social media platforms, they can at least influence the conversation by incorporating proactive brand messaging. ICMediaDirect’s team advocates the utilizing the latest marketing technologies, such as storytelling techniques and videos, to create a coherent narrative. Innovative photography, alongside strong storytelling raises engagement and helps businesses to build trust and the right image.
While the statistics are applicable to all companies, they hone in on local businesses. A significant 92% of respondents state they would only use a company if it had, at least, a four-star rating on review sites. The stats are broken down further, with reliability (27%), expertise (21%), and professionalism (18%) being deemed the most vital characteristics for a local firm to be associated with. After analyzing this data and more, ICMediaDirect confirms that building up a solid reputation online is just as important for a company as focusing on its offline standing in the local community.