While the statistics are applicable to all companies, they hone in on local businesses. A significant 92% of respondents state they would only use a company if it had, at least, a four-star rating on review sites. The stats are broken down further, with reliability (27%), expertise (21%), and professionalism (18%) being deemed the most vital characteristics for a local firm to be associated with. After analyzing this data and more, ICMediaDirect confirms that building up a solid reputation online is just as important for a company as focusing on its offline standing in the local community.
This year’s edition of Affiliate Summit will feature a collection of keynotes from most influential and thought-provoking public figures in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, according to Business Review USA. The final and concluding day of Affiliate Summit East 2016 will see an SEO keynote panel, featuring Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO).
The SBIEC is a professional authority recognizing companies across a wide range of industries that meet its standards of excellence. It celebrates independent enterprise and entrepreneurial growth, offering the possibility for firms of all sizes to be recognized based on performance. Priority is given to those meeting and exceeding expectations for customer service, product quality and ethical standards. ICMediaDirect took home its third consecutive honor due to its ability to maintain these necessary qualities, as it pioneers and enacts Internet campaigns that benefit its hundreds of clients every day. Its staff of professionals are capable of discovering any undesired online content, and structure their personalized campaigns to improve search engine results across Internet web browsers.
In today’s dynamic, rapidly evolving landscape, SEO is so important in establishment, development, and expansion for businesses. Inc.com proudly reported that “SEO has grown so important that it’s value extends beyond the search engine and even to businesses without a website,” making ICMediaDirect’s service an invaluable part of doing business. Utilizing the full scope of social media is one of the many direct, organic approaches ICMediaDirect uses to push irrelevant listings down and bring key listings to the top of search results. The agency’s crew of marketing and PR experts understand that “brands can produce a captivating online presence by creating relevant, interesting, and shareable content,” which is what they have mastered.