ICMediaDirect explains that this edition of Affiliate Summit featured keynotes from the most influential and thought-provoking public figures among digital platforms and marketing. Scott Stratten, a social media and relationship marketing influencer, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, notes Business Review USA, will speak at the event. The final and ending day of Affiliate Summit East 2016 will welcome an SEO keynote panel, with Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), along with Stephan Spencer (Co-Author of The Art of SEO).
Optimizing SEO is more essential now than it was towards the end of the 20th century, not long after Google launched. Making sure that positive content is in the number one spot is vital, since 33 percent of people always click on the search engine’s top result after adding a word or term. ICMediaDirect highlights that businesses and persons should familiarize themselves to new ways of controlling their online reputation through a clever content management plan. In comparison to SEO, content marketing is a comparatively new technique, but is also important for companies hoping to create a positive image. It enables businesses to take full charge of their branding by formulating a characteristic voice and a strong message through content – whether on websites, blogs, or social media platforms – while also promoting their products or services. Trust is crucial for attracting consumers, and content marketing fosters a brand that seems reliable and likable while also boosting sales.
Proud to be a recipient of the New York Excellence Award in 2014 and 2015, the award is a reflection on the marked success and commercial recognition of ICMediaDirect in the public relations field, as the firm continues to “consistently demonstrate a high regard for upholding business ethics and company values”. This year has been innovative for industries facing the many challenges posed by social media and digital reputation management.
While the results are applicable to all businesses, they focus primarily on local businesses. An incredible 92% of those in the study state they would only use a company if it displayed, at minimum, a four-star rating on review sites. The stats are broken down to display reliability (27%), expertise (21%), and professionalism (18%) as the most vital reputations for a local company to be associated with. After analyzing this data and other information, ICMediaDirect confirms that building up a solid online reputation is just as important for a company as maintaining a positive offline standing in the local community.