Corporations that make efforts to create a healthy Internet presence and build trust among their consumers commonly ignore the significance of reputation management. Local business directories make it accessible for clients to review their own experience with a brand, and businesses should be alert of how their firm is perceived by likely customers. According to the experts at ICMediaDirect, “what people say about your business has become the most relevant image of your reliability and services. In essence, you are what people find about you online.” It is necessary for companies to monitor customer reviews and carefully tackle any negative feedback. 70 percent of buyers say online criticism influences them before making their own purchase, and this might dissuade them from selecting the products or service offered by a certain company. With numerous ways available for handling negative reviews, ICMediaDirect follows the best approach of replying quickly to rectify any issues offline.
Reputation management experts at IC Media Direct suggest companies monitor online activities on a regular basis so that a reputation management plan can be implemented as quickly as possible. By closely watching brand mentions and web reviews, brands, individuals, and agencies can be proactive in their handling of online reputation management. A variety of monitoring tools can be used to make the task easy efficient. First of all, Google Alerts allows users to sign up for email updates on the latest search results featuring brand mentions. To track activities connected to a brand on many major social media platforms, entities can use the Social Mention tool, which keeps track of selected keywords.