Optimizing SEO is more essential now than it was towards the end of the 20th century, not long after Google launched. Making sure that positive content is in the number one spot is vital, since 33 percent of people always click on the search engine’s top result after adding a word or term. ICMediaDirect highlights that businesses and persons should familiarize themselves to new ways of controlling their online reputation through a clever content management plan. In comparison to SEO, content marketing is a comparatively new technique, but is also important for companies hoping to create a positive image. It enables businesses to take full charge of their branding by formulating a characteristic voice and a strong message through content – whether on websites, blogs, or social media platforms – while also promoting their products or services. Trust is crucial for attracting consumers, and content marketing fosters a brand that seems reliable and likable while also boosting sales.