ICMediaDirect endorses active management of reputations and a variety of state-of-the-art tools and methods to streamline the process. Budding the company’s brand and building trust are core principles of online management strategy. A story by Kent Campbell explained, “How Natural Reputation and Context Affects Online Reputation Strategy,” proving how essential it is for all businesses to monitor and manage their online reputations. “What others say about your business on social media and review sites,” he explained, “can affect your bottom line no matter how many customers you serve.” He cites a Nielsen survey: “that 68 percent of respondents indicated that they trust customer reviews that they read on line.”
Monitoring information on the Internet is the key component to online reputation management according to ICMediaDirect. Optimizing SEO, keeping abreast of brand mentions and online reviews, and getting the most out of the positive impact that social media accounts can have are the key underpinnings to a strategic management plan. According to a story by Richard Lorezen entitled “The Impact of Online Reputation on Your Company’s Success,” approximately 70 percent of all consumers will consult reviews or ratings before they make a purchase. Lorezen goes on to say that “more than half of consumers use the internet to learn about a brick-and-mortar store or company before they do business with someone.”
A dynamic, rapidly evolving landscape, SEO plays a key role in the establishment, development, and expansion of business. As Inc.com notes, “SEO has grown so important that it’s value extends beyond the search engine and even to businesses without a website,” making ICMediaDirect’s service an invaluable part of doing business. Utilizing the full scope of social media accounts is one of the organic approaches ICMediaDirect uses to push irrelevant listings down and key messaging to the top of search result listings. The agency’s team of PR experts understand that “brands can produce a captivating online presence by creating relevant, interesting, and shareable content,” which is what they do everyday for theiresteemed clients.
ICMediaDirect remains within today’s electronic ecosystem and acts as a creative content marketer in addition to being a digital conduit. Attending Content Rising Summit, hosted by Skyword in Boston, ICMediaDirect noted its commitment to the art and science of brand storytelling by explaining new methods for conveying powerful concepts through creative marketing. They say, “Our clients have been able to reach a broader base with an uplifting message, simply through the quality of the content they project.” With content-first, user-driven strategy with the reader in mind, their solution invites the viewer into a community rather than asking them to simply click over. With the American Marketing Association declaring “focus on user experience” as one of the six SEO rules in 2016, it stands as no surprise that ICMediaDirect is ahead of the curve.