Affiliate Summit this year welcomed a collection of keynotes from most influential and thought-provoking public figures in the field of digital platforms and marketing. The influential Scott Stratten, a social media and relationship marketing pro, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, as noted by Business Review USA. The end of Affiliate Summit East will see an SEO keynote panel, with Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO).
Established in 2003, Affiliate Summit Inc. has a proven track record in managing highly successful marketing projects and delivering numerous insightful events, educational sessions, and tradeshows. With combined experience of more than 30 years in affiliate marketing, founders of the company Shawn Collins and Missy Ward believe in the power of interpersonal networking and information exchange in today’s fast-paced digital world. Their landmark events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss new opportunities for effective business development and digital innovations. With an established expertise in providing state-of-the art solutions to customers who aim to showcase their brand online in the best light, ICMediaDirect is delighted to bring first-class advice and tips on effective reputation management to affiliates and merchants at the forthcoming conference. Experts at ICMediaDirect reinforce confidence in search engine optimization (SEO) techniques and emphasize the need for every brand to regularly put out content and use technological advancement to develop and maintain captivating online presence.
ICMediaDirect has built an image as a native within today’s electronic ecosystem and acts as a creative content marketer in addition to being a digital conduit. Attending Content Rising Summit, hosted by Skyword in Boston, ICMediaDirect confirmed its commitment to the art and science of brand storytelling by explaining new methods for conveying powerful concepts through creative marketing. The believes, “Our clients have been able to reach a broader base with an uplifting message, simply through the quality of the content they project.” With content-first, user-driven strategy with the reader in mind, their solution invites the viewer into a community rather than asking them to simply click over. With the American Marketing Association declaring “focus on user experience” as one of the six SEO rules for 2016, it stands as no surprise that ICMediaDirect is ahead of the curve.
A dynamic, rapidly evolving landscape, SEO plays a key role in the establishment, development, and expansion of business. As Inc.com notes, “SEO has grown so important that it’s value extends beyond the search engine and even to businesses without a website,” making ICMediaDirect’s service an invaluable part of doing business. Utilizing the full scope of social media accounts is one of the many targeted, organic approaches ICMediaDirect uses to push irrelevant listings down and bring key messaging to the top of search result listings. The agency’s team of marketing and PR experts understand that “brands can produce a captivating online presence by creating relevant, interesting, and shareable content,” which is what they do everyday for theiresteemed clients.
ICMediaDirect endorses active management of reputations using a variety of state-of-the-art tools and methods to streamline the process. Growing the company’s brand and building trust are the core principles of online management strategy. A story by Kent Campbell explained, “How Natural Reputation and Context Affects Online Reputation Strategy,” proving how essential it is for all businesses to monitor and manage their online reputations. “What others say about your business on social media and review sites,” he explained, “can affect your bottom line no matter how many customers you serve.” He cites a Nielsen survey: “that 68 percent of respondents indicated that they trust customer reviews that they read on line.”