Businesses that attempt to create a robust Internet presence and build trust among their consumers often ignore the criticality of reputation management. Local business directories make it convenient for clients to review their own experience with a brand, and businesses should remain aware of how their firm is observed by likely customers. According to the experts at ICMediaDirect, “what people say about your business has become the most noteworthy image of your reliability and services. In essence, you are what people find about you online.” It is essential for companies to assess customer reviews and sufficiently tackle any negative feedback. 70 percent of buyers say online criticism negatively impacts them when selecting the products or service offered by a certain company. With numerous ways obtainable for handling negative reviews, ICMediaDirect frames the best approach of replying quickly to rectify any issues offline.