Monitoring information on the Internet is the key component to online reputation management according to ICMediaDirect. Optimizing SEO, keeping abreast of brand mentions and online reviews, and maximizing the positive impact that social media accounts can have are the key underpinnings to a strategic management plan. According to a story by Richard Lorezen entitled “The Impact of Online Reputation on Your Company’s Success,” approximately 70 percent of all consumers will consult reviews or ratings before they make a purchase. Lorezen goes on to say that “more than half of consumers use the internet to learn about a brick-and-mortar store or company before they do business with someone.”
The New York City and Washington DC-based Public Relations and Reputation Management agency, ICMediaDirect provides specialized insight on the significance of online reputation for individuals and businesses. For more than 20 years, the reputation experts have been offering brand repair services and improving online status of elite individuals and Fortune 500 companies. This year, ICMediaDirect received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third consecutive year, after demonstrating strong business ethics and corporate values. See your Online Reputation Report now, by visiting http://www.icmediadirect.com.