Companies that take measure to build a strong Internet presence and create a foundation of trust among their consumers usually disregard the importance of reputation management. Local business directories make it accessible for consumers to assess their own experience with a brand, and businesses should be alert of the way their firm is observed by expected customers. As per the experts at ICMediaDirect, “What people say about your business has become the most pertinent image of your reliability and services. In short, you are what people find about you online.” Therefore, it is critical for companies to monitor customer reviews and sensibly tackle any negative feedback. 70 percent of buyers say online criticism affects them before making their own purchase decision, and this might discourage them from selecting the products or service offered by a certain firm. With numerous ways available for handling negative reviews, ICMediaDirect drafts the best method of replying quickly to rectify any issues offline.