Handling information prevailing on the Internet is the key pillar of online reputation management. Professionals at ICMediaDirect recommend the claiming of all online listings linked with the brand on several platforms, comprising local directories, Google Places and other locations that feature such information. Though businesses have barely any control over what other individuals say on social media, they can impact the conversation by partaking in proactive brand messaging. ICMediaDirect team highly recommends employing progressive marketing technologies, such as storytelling approaches and videos. A fusion of advanced photography and shaping a compelling narrative increases engagement and generates a chance for businesses to build trust and the right image.