Proud to be a recipient of the New York Excellence Award in 2014 and 2015, the award is a reflection on the marked success and commercial recognition of ICMediaDirect in the public relations field, as the firm continues to “consistently demonstrate a high regard for upholding business ethics and company values”. This year has been innovative for industries facing the many challenges posed by social media and digital reputation management.
A business’ marketing strategy should always contain brand reputation management as an important chunk of it due to the vast impact negative reviews have on prior marketing efforts. “Bad feedback shouldn’t be ignored, as it can allow brands to discover more about their problems and improve the quality of their everyday operations,” said an expert from ICMediaDirect. When future consumers go online to establish more about an business or item, coming across bad reviews very often pushes them to a competitor. When no such reviews are available from reliable consumers, consumers tend to leave the transactions incomplete.
Companies that take measure to build a strong Internet presence and create a foundation of trust among their consumers usually disregard the importance of reputation management. Local business directories make it accessible for consumers to assess their own experience with a brand, and businesses should be alert of the way their firm is observed by expected customers. As per the experts at ICMediaDirect, “What people say about your business has become the most pertinent image of your reliability and services. In short, you are what people find about you online.” Therefore, it is critical for companies to monitor customer reviews and sensibly tackle any negative feedback. 70 percent of buyers say online criticism affects them before making their own purchase decision, and this might discourage them from selecting the products or service offered by a certain firm. With numerous ways available for handling negative reviews, ICMediaDirect drafts the best method of replying quickly to rectify any issues offline.
Handling information prevailing on the Internet is the key pillar of online reputation management. Professionals at ICMediaDirect recommend the claiming of all online listings linked with the brand on several platforms, comprising local directories, Google Places and other locations that feature such information. Though businesses have barely any control over what other individuals say on social media, they can impact the conversation by partaking in proactive brand messaging. ICMediaDirect team highly recommends employing progressive marketing technologies, such as storytelling approaches and videos. A fusion of advanced photography and shaping a compelling narrative increases engagement and generates a chance for businesses to build trust and the right image.