Reputation specialists at ICMediaDirect mention that companies should track online activities regularly so that a reputation management plan can be implemented as rapidly as possible. By closely tracking brand mentions and online reviews, brands, people, and agencies can be hands-on in their method to handle online reputation management. Using a variety of monitoring tools will make the task simpler and more organized. Google Alerts enables users to receive email updates on the latest Google results featuring brand mentions. To monitor activities connected to a brand on various social media platforms, entities should use the Social Mention tool that monitors preferred keywords.