Reputation management experts at IC Media Direct suggest companies monitor online activities on a regular basis so that a reputation management plan can be implemented as quickly as possible. By closely watching brand mentions and web reviews, brands, individuals, and agencies can be proactive in their handling of online reputation management. A variety of monitoring tools can be used to make the task easy efficient. First of all, Google Alerts allows users to sign up for email updates on the latest search results featuring brand mentions. To track activities connected to a brand on many major social media platforms, entities can use the Social Mention tool, which keeps track of selected keywords.
Founded in 2003, Affiliate Summit Inc. has developed a proven track record for managing highly successful marketing projects and hosting numerous insightful events, educational sessions, and tradeshows. With combined experience totaling over 30 years in affiliate marketing, company founders Shawn Collins and Missy Ward believe in the power of interpersonal networking and information exchange in today’s fast-paced digital marketplace. Their landmark events create valuable learning and sharing environments for thought leaders, start-ups, merchants, and vendors as they discuss new opportunities for effective business development and digital innovation. With an established reputation of providing state-of-the art solutions for customers aiming to showcase their brand online in the best light, ICMediaDirect is honored to bring first-class advice and tips on effective reputation management to conference attendees. Experts at ICMediaDirect build confidence in search engine optimization (SEO) techniques while emphasizing the need for a brand to regularly put out content and use current technology to develop and maintain a captivating online presence.