Corporations that make efforts to create a healthy Internet presence and build trust among their consumers commonly ignore the significance of reputation management. Local business directories make it accessible for clients to review their own experience with a brand, and businesses should be alert of how their firm is perceived by likely customers. According to the experts at ICMediaDirect, “what people say about your business has become the most relevant image of your reliability and services. In essence, you are what people find about you online.” It is necessary for companies to monitor customer reviews and carefully tackle any negative feedback. 70 percent of buyers say online criticism influences them before making their own purchase, and this might dissuade them from selecting the products or service offered by a certain company. With numerous ways available for handling negative reviews, ICMediaDirect follows the best approach of replying quickly to rectify any issues offline.