Reputation experts at IC Media Direct recommend that companies and individuals monitor online activities closely so that a reputation management plan can be implemented quickly if necessary. By keeping a close eye on brand mentions and online reviews, brands, individuals, and agencies can be proactive in their handling of online reputation management. With a variety of monitoring tools available, the task is easier and more efficient than ever before. Google Alerts sends email updates to users on the latest Google results featuring brand mentions. To monitor mentions connected to a brand across social media platforms, the Social Mention tool keeps track of selected keywords.
IC Media Direct’s reputation experts recommend that companies monitor online activities regularly so that a reputation management campaign can be implemented as quickly as possible. If an entity keeps a close eye on brand mentions and online reviews, both themselves and agencies can be proactive in their approach to online reputation management. Utilizing a variety of monitoring tools will make the task simple and efficient. Google Alerts allows companies and individuals to receive email updates on new Google results featuring brand mentions. To monitor activities connected to a brand or person on prominent social media platforms, entities should use the Social Mention tool to keep track of selected keywords.
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As firms adapt to utilize every social media platform available to them, online reputation management has faced continued reforms in the 21st century. In addition to overhauling Google searches, ICMediaDirect manages all major blogs and social media accounts on behalf of their clients to continually increase their positive messaging. Their strategy focus upon creating consistent, brand-cohesive, and relative media content. Clients may take the opportunity to receive feedback through their social media channels, communicate directly with existing or potential customers, and encourage employees to convey the brand’s positive message.