The importance of digital reputation management is frequently overlooked by companies that are trying to establish a strong Internet presence and build trust among their customers. Local business directories online make it easy for customers to review their personal experience with a brand, therefore companies should remain acutely aware of how their corporation is observed by potential clientele. Reputation management professionals at ICMediaDirect say that “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” It is important for companies to evaluate their reviews and sufficiently address any negative feedback. 70 percent of buyers admit to being affected by online disapproval by others before making their own purchase, and any criticism might dissuade them from selecting the products offered by a specific company. There are many ways available to handling negative reviews, and ICMediaDirect outlines the best way to approach them and quickly to rectify any issues offline.