Reputation management’s importance is often overlooked by brands that try to establish a strong digital presence and build trust among their customers. Local business listings make it easy for customers to review their personal experience with a brand, meaning that corporations must remain aware of how their firm is observed by the public. According to ICMediaDirect’s professionals, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” Companies must evaluate customer reviews and adequately address any negative feedback. 70 percent of buyers admit they are affected by negative online ratings before making their own purchase, with criticism deterring them from selecting the products or service offered by a specific company. There are many ways to handle negative reviews, and ICMediaDirect outlines the best approach for responding quickly to rectify any issues offline.