Managing information on the internet is a key pillar of online reputation management. Industry professionals at ICMediaDirect recommend claiming any and all online listings connected to one’s brand across various platforms, including local directories, Google Places, and other sites that compile this information. Although companies maintain little control over social media, they can influence the conversation by focusing on proactive brand messaging. ICMediaDirect’s team uses the latest marketing technologies, such as storytelling techniques and videos, to encourage positive interaction. Innovative photography alongside a coherent narrative increases engagement while building trust and the right image for the brand.