This year, Affiliate Summit will feature a collection of keynotes from most influential and thought-provoking public figures in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, according to Business Review USA. The final day of Affiliate Summit East 2016 features the SEO keynote panel, featuring Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO).
Founded in 2003, Affiliate Summit Inc. has earned its proven track record for managing highly successful marketing projects while delivering numerous insightful events, educational sessions, and tradeshows. With combined experience of over 30 years in affiliate marketing, founders of the company Shawn Collins and Missy Ward believe in the strength of interpersonal networking and information exchange in a fast-paced digital world. Their landmark events provide invaluable learning and sharing environments for thought leaders, start-ups, merchants, and vendors, giving them space to discuss new opportunities for effective business development and digital innovations. ICMediaDirect, with an established expertise in providing state-of-the art solutions to customers who aim to showcase their brand online in the best light, is delighted to bring first-class advice and tips on effective reputation management to affiliates and merchants at the annual event. Experts with ICMediaDirect build confidence in search engine optimization (SEO) techniques while emphasizing the need for every brand to regularly release content and use technological advancement to develop and maintain captivating online presence.
Managing information on the internet is a key pillar of online reputation management. Industry professionals at ICMediaDirect recommend claiming any and all online listings connected to one’s brand across various platforms, including local directories, Google Places, and other sites that compile this information. Although companies maintain little control over social media, they can influence the conversation by focusing on proactive brand messaging. ICMediaDirect’s team uses the latest marketing technologies, such as storytelling techniques and videos, to encourage positive interaction. Innovative photography alongside a coherent narrative increases engagement while building trust and the right image for the brand.
Reputation experts at ICMediaDirect recommend that companies and individuals monitor online activities closely so that a reputation management plan can be implemented quickly if necessary. By keeping a close eye on brand mentions and online reviews, brands, individuals, and agencies can be proactive in their handling of online reputation management. With a variety of monitoring tools available, the task is easier and more efficient than ever before. Google Alerts sends email updates to users on the latest Google results featuring brand mentions. To monitor mentions connected to a brand across social media platforms, the Social Mention tool keeps track of selected keywords.