Managing information appearing around the web is a key pillar of online reputation management. The reputation management professionals at ICMediaDirect suggest claiming all online listings connected to the brand on various platforms, including local directories, Google Places, and any other sites that display business listings. Although companies have little control over the things people say on social media platforms, they can at least influence the conversation by incorporating proactive brand messaging. ICMediaDirect’s team advocates the utilizing the latest marketing technologies, such as storytelling techniques and videos, to create a coherent narrative. Innovative photography, alongside strong storytelling raises engagement and helps businesses to build trust and the right image.
ICMediaDirect’s reputation experts recommend that companies monitor online activities regularly so that a reputation management campaign can be implemented as quickly as possible. If an entity keeps a close eye on brand mentions and online reviews, both themselves and agencies can be proactive in their approach to online reputation management. Utilizing a variety of monitoring tools will make the task simple and efficient. Google Alerts allows companies and individuals to receive email updates on new Google results featuring brand mentions. To monitor activities connected to a brand or person on prominent social media platforms, entities should use the Social Mention tool to keep track of selected keywords.
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